LeadSpot Success Stories

About Vertex Towers Vertex Towers is a telecommunications infrastructure company focused on thedevelopment, acquisition, and management of wireless communication towers. Byworking closely with wireless carriers, municipalities, and real estate owners, VertexTowers helps expand and enhance network coverage across underserved areas. Theirexpertise in site acquisition, zoning, and construction enables them to deliver high-value solutions to the wireless industry. Challenge As Vertex Towers expanded its operations, the company needed a scalable and efficient qualified meeting and lead generation strategy to connect with wireless carriers, real estate owners, and municipalities interested in leasing land for tower development. Not the easiest target audience! Traditional outreach

Client Overview: Facia.ai, an AI-driven facial recognition startup, sought a lead generation strategy to identify and engage only high-quality, high-intent prospects. They needed a solution that would build awareness, nurture engagement, and qualify leads thoroughly before routing them to sales. The goal? A refined lead pipeline for the client, that maximized sales team efficiency and focused their efforts on conversion-ready prospects. Challenge: Facia.ai faced the familiar B2B demand gen challenge of needing engaged, qualified leads without sifting through low-intent prospects. They sought a solution that could: Target and attract ideal prospects based on a carefully crafted Ideal Customer Profile (ICP). Engage

The Challenge UKG already had a world-class brand and a strong marketing engine, but the B2B content syndication space was crowded, and the leads many vendors were providing weren’t moving the needle. They needed a smarter way to reach HCM decision-makers who weren’t already saturated with outreach from competitors. Generic lead lists and mass-market syndication platforms were no longer effective. The LeadSpot Solution Instead of blasting UKG’s content across broad, overused databases, LeadSpot strategically distributed content across ideal audiences from their 150+ niche, industry-specific, opt-in content syndication networks. We focused on exclusive, ICP-aligned content hubs including portals specifically serving: Retail operations

The Challenge ACI Worldwide, a leading provider of payment systems, faced challenges with its existing lead generation strategy. Despite collaborations with industry-specific publications, nearly half of the generated leads lacked purchasing authority. Additionally, manually processing lead data strained internal resources, slowing down engagement efforts. The LeadSpot Solution To address these challenges, ACI Worldwide partnered with LeadSpot, leveraging its extensive network of over 150 niche, opt-in content syndication platforms. This approach enabled ACI to: Target Ideal Prospects: By analyzing a 90-day historical purchase intent view, LeadSpot identified and prioritized prospects showing active interest in payment solutions. Engage with Personalized Outreach: Crafted tailored

The Challenge Tammi Larson, Director of Account-Based Marketing at Matterport, needed a partner that could deliver both volume and precision. Her team was tasked with sourcing leads that matched very specific filters across industries, geographies, job titles, and target accounts while ensuring that many were sales-ready, not just leads to nurture. But lead vendors couldn’t keep up. Too many downloads lacked intent, and internal teams were forced to manually filter and follow up with prospects that were never truly in-market. The LeadSpot Solution Matterport partnered with LeadSpot to activate a custom, content-led lead generation engine built on: 150+ niche, industry-specific, opt-in