Data-Driven Strategies to Optimize Gated Content Landing Pages for B2B Legal Tech and Global Payments
Gated content is a staple of B2B lead generation, and for good reason. Nearly 64% of B2B marketers rely on gated content to capture prospect details, opt-ins, and establish some purchase intent. marketingprofs.com In fact, despite a recent push toward ungated content, demand for gated B2B content has surged 14.3% year-over-year (up 77% since 2019), […]
