Analyzing the Impact of Audience Segmentation on Email Engagement Rates
Email campaigns are only gaining in popularity over the past 18 months. Yet, while most teams focus on the technical setup, personalization hacks, or subject lines, more and more evidence shows that one factor trumps all the others: the quality of your audience data and how precisely you segment it. In other words, sending the […]
Data-Driven Strategies to Optimize Gated Content Landing Pages for B2B Legal Tech and Global Payments
Gated content is a staple of B2B lead generation, and for good reason. Nearly 64% of B2B marketers rely on gated content to capture prospect details, opt-ins, and establish some purchase intent. marketingprofs.com In fact, despite a recent push toward ungated content, demand for gated B2B content has surged 14.3% year-over-year (up 77% since 2019), […]
Tech Demand Gen Jobs, Why the Focus on Lead Generation?
With over 1.35 million tech startups globally, the need for effective marketing strategies is naturally very important. Demand generation and lead generation are different, with the former focusing on brand awareness and the latter on converting prospects into customers. Yet, lead generation has taken center stage in most tech demand generation roles. This shift is […]
Lead Generation to Support ABM: Improve Your Sales Strategy
Businesses are constantly seeking innovative ways to drive sustainable revenue growth. One effective approach that has gained significant traction recently is the combination of content-driven lead generation and account-based marketing. By aligning these two proven strategies, organizations can unlock a synergistic relationship that really helps their sales efforts. In this comprehensive guide, we’ll explore how […]
