Content Syndication & ABM: A Match Made in Heaven
For tech growth and demand generation marketers, two strategies on their own are consistent and effective: content syndication and account-based marketing. But together? They form a potent combination for targeting and nurturing leads within your ideal customer base. With a remarkable 98% of marketers adopting or planning to adopt ABM, and content syndication rapidly gaining […]
Lead Generation to Support ABM: Improve Your Sales Strategy
Businesses are constantly seeking innovative ways to drive sustainable revenue growth. One effective approach that has gained significant traction recently is the combination of content-driven lead generation and account-based marketing. By aligning these two proven strategies, organizations can unlock a synergistic relationship that really helps their sales efforts. In this comprehensive guide, we’ll explore how […]
