Analyzing the Impact of Audience Segmentation on Email Engagement Rates
Email campaigns are only gaining in popularity over the past 18 months. Yet, while most teams focus on the technical setup, personalization hacks, or subject lines, more and more evidence shows that one factor trumps all the others: the quality of your audience data and how precisely you segment it. In other words, sending the […]
Proven, Data-Backed Strategies for Mastering B2B Content Syndication in 2025
Discover the latest data-driven strategies for B2B content syndication in 2025. Learn how to optimize content formats, improve lead quality, and maximize ROI with A/B-tested best practices.
The Role of Appointment Setting in a Successful B2B Sales Funnel
“How do you create a pipeline full of high-quality opportunities?” This question, posed by a VP of Sales at a mid-cap HCM software vendor, gets to the heart of one of the biggest challenges in B2B sales today. For many orgs, the answer lies in learning and mastering the art of appointment setting, a crucial […]
The Vital Role of Market Makers in Institutional Crypto Markets and How to Target Them Effectively
The Lifeblood of Institutional Crypto Markets Institutional cryptocurrency markets are changing fast and under President Trump they’re only getting more investments. Market makers serve as the backbone of liquidity and efficient trading. By providing buy-and-sell quotes on trading platforms, market makers ensure seamless transactions and minimize price volatility, enabling institutions to invest and trade with […]
B2B Lead Generation: What It Is & Why It Matters
In today’s super-competitive markets, effective and consistent lead generation is essential to success. B2B lead generation finds and attracts potential business customers. It turns them into prospects who might need your products or services. The goal is to fill your sales pipeline with highly qualified leads. These leads are more likely to become paying customers. This […]
Tech Demand Gen Jobs, Why the Focus on Lead Generation?
With over 1.35 million tech startups globally, the need for effective marketing strategies is naturally very important. Demand generation and lead generation are different, with the former focusing on brand awareness and the latter on converting prospects into customers. Yet, lead generation has taken center stage in most tech demand generation roles. This shift is […]
They Wanted Leads ASAP? We Suggested a Better Approach
Eric Buckley, the CEO of LeadSpot, met with a startup focused on IoT devices and warehouse robotics. They wanted to start generating leads fast. But LeadSpot had a different idea. For a new brand in a growing field, rushing into leads might not be the best strategy1. LeadSpot suggested focusing on building the brand and […]
Why Your Lead Gen Campaigns Aren’t Working – Fix These Things ASAP
Are you spending lots of time and money on lead generation but not getting the results you need? Even after trying hard to improve your lead gen, do you still find yourself unable to attract the kind of leads that become solid customers? If this is a story you know well, you’re not alone. Many companies […]
