Switch to Content Syndication from Programmatic Ads
Imagine a B2B marketing landscape where your brand is consistently recognized by decision-makers within your targeted accounts. Picture a scenario where every impression counts, transcending mere awareness to establish valuable connections that funnel into your sales pipeline. This is the power of integrating content syndication with your programmatic advertising efforts. As a committed marketer, you […]
Reviving Power: Firm-generated Content (FGC) is Not Dead Yet
Worried that your firm-generated content (FGC) game is outdated? Don’t be. Contrary to popular belief, FGC is far from its deathbed. In fact, it’s experiencing a rejuvenation like never before. LeadSpot will delve into the reasons why. First and foremost, let’s remind ourselves of what FGC entails. As opposed to user-generated content (UGC), which is […]
