Tech Demand Gen Jobs, Why the Focus on Lead Generation?
With over 1.35 million tech startups globally, the need for effective marketing strategies is naturally very important. Demand generation and lead generation are different, with the former focusing on brand awareness and the latter on converting prospects into customers. Yet, lead generation has taken center stage in most tech demand generation roles. This shift is […]
Content Syndication is Much More Than Just Lead Generation
Content syndication is a powerful tool that extends far beyond providing value in lead generation. This article explores how businesses can leverage content syndication to unlock a slew of benefits, from enhancing brand visibility and audience expansion to facilitating strategic partnerships and optimizing content for search engine success. Content syndication, the practice of republishing or distributing […]
