Top Challenges in B2B Appointment Setting (And How to Overcome Them)

b2b appointment setting challenges

Did you know that 67% of B2B sales reps report struggling to book meetings with decision-makers in their named account lists? Appointment setting is often considered one of the most challenging parts of the sales process, and for good reason. Reaching the right people, keeping them engaged, and converting interest into action requires precision, persistence, […]