Effective Outbound Lead Gen: Ultimate Content Guide
Every B2B market is highly competitive, and getting high-quality leads is critical to growth and revenue. While inbound strategies are popular, outbound lead generation is just as important. It boosts sales and leads, especially when used with inbound methods. But, it can be tough to see a positive return if not done right because it’s […]
B2B Lead Generation: What It Is & Why It Matters
In today’s super-competitive markets, effective and consistent lead generation is essential to success. B2B lead generation finds and attracts potential business customers. It turns them into prospects who might need your products or services. The goal is to fill your sales pipeline with highly qualified leads. These leads are more likely to become paying customers. This […]
Content Syndication & ABM: A Match Made in Heaven
For tech growth and demand generation marketers, two strategies on their own are consistent and effective: content syndication and account-based marketing. But together? They form a potent combination for targeting and nurturing leads within your ideal customer base. With a remarkable 98% of marketers adopting or planning to adopt ABM, and content syndication rapidly gaining […]
