Prevent Google Ad Fraud By (trying to) Stop Bot Traffic & Fake Clicks
The surge in bot traffic and fraudulent online ad activities poses a major threat to businesses using Google Ads (everyone). The Bad Bot Report 2023 by Imperva showed a 5.1% decline in authentic human online traffic from 2021 to 2022. This year-over-year decline has resulted in a staggering $84 billion loss of global ad spend in 2023 […]
