Overview
Steryon, a cybersecurity startup based in Europe, had recently secured a new round of seed funding. With fresh capital in hand, the team was eager to double down on outbound testing: validating their product-market fit, ICP alignment, and overall GTM motion. Their internal team had already built strong foundations: sharp personalization at scale, solid email cadences, and a clear understanding of their audience. But over the prior 90 days, performance had dropped off a cliff.
Replies dried up. Engagement tanked. And the team was left wondering: are we doing something wrong or is the market just too saturated?
Then they got an email from us.
How We Landed the First Meeting
LeadSpot reached out to Steryon with the same playbook we recommend to early-stage, B2B-funded clients:
- Personalized cold email featuring Steryon’s name and pain points
- Custom landing page with a video of us reviewing Steryon’s website and value prop
- Follow-up video explaining exactly how LeadSpot could help them get back on track, customized for them alone
We even used AI-based audience enrichment data to know when to hit their inbox at the ideal moment.
That message cut through.
The Challenge
Steryon wasn’t doing anything “wrong”, but in a space like cybersecurity, that’s not good enough. Every CISO, every security team inbox, gets thousands of emails a week.
We discovered:
- Their email authentication (DKIM) setup needed correcting
- Their ICP was too broad and not segmented by behavior
- Their messaging focused on the “what” not the “why”
- They weren’t using intent data or behavioral signals to time their sends
What We Did
In just three weeks, we rebuilt Steryon’s outbound foundation:
- Rebuilt the ICP with segmentation based on recent intent and tech engagement behaviors
- Corrected their DKIM setup for better deliverability
- Rewrote the messaging to highlight Steryon’s true differentiators
- Personalized prospect videos using each prospect’s actual website (plus a second video explaining how Steryon can help them specifically)
- Optimized timing using AI intent signals and send time enrichment
Campaign Performance
- 11% reply rates across key verticals
- Up to 68% positive reply rates in high-performing campaigns
- 40%+ increase in open rates with personalized videos
- 26% video-to-booked meeting conversion rate via custom landing pages (!!!)
Pipeline Impact
- 7 new qualified opportunities sourced
- $650,000 in pipeline created in just 90 days
- No long-term commitment required, Steryon opted for a flexible 3-month partnership with the ability to pause and return
Why It Worked
LeadSpot’s approach is not just cold email. It’s a personalized outbound engine backed by:
- Intent data and enrichment tools
- Creatively personalized videos and landing pages with real human inputs
- Targeted prospect journeys that feel handcrafted (because they are)
Client Outcome
Steryon’s team went from outbound fatigue to new conversations with top-tier security teams. Their email health, campaign strategy, and personalization stack all leveled up.
They now have:
- A repeatable campaign engine
- Real validation of messaging and target markets
- Warm conversations with real budget holders
Conclusion
Steryon didn’t need to throw more money at paid ads or hire more SDRs. They needed to evolve at the right moment. LeadSpot helped them do just that, and they’ll be back again when it’s time to scale.
Want results like this? Start a low-risk, 30-day test and see for yourself.