Overview
Soltech is a leading software development company that offers custom software, staff augmentation, and product strategy services to growth-stage and enterprise organizations. Known for its depth in technical content and clarity in communication, Soltech had recently expanded its coverage of AI, machine learning, and data services, but despite publishing thoughtful, long-form educational content, they weren’t getting traction with their target audience.
Their top-of-funnel assets were strong, but engagement was stalling. They wanted to improve awareness among mid-market and enterprise prospects, validate interest in specific service lines, and turn high-effort content into leads and opportunities.
That’s where LeadSpot came in.
The Challenge
Soltech had already invested heavily in high-quality educational content, including:
- “AI for Business: Practical Applications”
- “How to Build an AI MVP”
- “What to Expect in Custom Software Development”
- “Staff Augmentation vs. Hiring: A Strategic Guide”
- “What CTOs Need to Know About Modern Data Architecture”
- “Key Considerations When Building Software in Regulated Industries”
But their demand generation team faced two key issues:
- The content wasn’t reaching their ICP—technical buyers, CTOs, and product leads at companies evaluating software development partners.
- Paid ad costs were increasing, and they had no guarantee of quality. Many clicks weren’t converting, and landing page traffic didn’t stick.
Solution: LeadSpot’s Multi-Touch Syndication for Technical Audiences
Soltech engaged LeadSpot to run a multi-touch gated content program. The structure was simple: leads had to download two or more of the six Soltech assets promoted across LeadSpot’s network of opt-in B2B research portals.
This format increased brand recall, positioned Soltech as a trusted authority, and pre-qualified each lead based on their demonstrated interest in Soltech’s key topic areas.
Each landing page included:
- Full lead opt-in
- Custom qualifying questions
- Bot detection
- Human verification
- Custom segmentation by job title, seniority, region, industry, installed tech, and number of users
Distribution networks included:
- CIO Applications Weekly
- DevOps Digest Research Hub
- AI for Business Leaders Portal (EU & US editions)
Campaign Impact
Within the first week of launch, Soltech received their first batch of leads; each having downloaded two or more high-value assets.
Business Results
- 6% SQO (Sales Qualified Opportunity) conversions (from multi-touch HQLs)
- 260% increase in traffic to key services pages featured in the campaign
- 140% reduction in paid ad CPL via strategic budget reallocation
- 95% lead match rate to Soltech’s ICP filters (CTOs, Heads of Engineering, DevOps)
Why It Worked
- Multi-asset download requirement increased brand familiarity and content retention
- Assets were delivered directly to niche, opt-in technical communities
- Custom targeting ensured every lead matched Soltech’s audience filters
- Weekly pacing gave Soltech’s SDRs time to properly engage and follow up
Conclusion
Soltech didn’t need new content. They needed better distribution. By turning their strongest assets into top-of-funnel magnets via LeadSpot’s syndication engine, they activated a channel that delivered traffic, trust, and pipeline fast.
Soltech proved that content-led lead generation works best when it’s aimed precisely. And with a flexible, performance-based model, LeadSpot gave them everything they needed without the risks of paid ads or the delays of internal campaigns.
About LeadSpot
LeadSpot is a leading provider of gated content syndication and cold email outreach for complex B2B industries. With over 200 exclusive syndication partners, every lead is human-verified, ICP-matched, and qualified for conversion. Learn more at
www.lead-spot.net.
