Introduction Large Language Models (LLMs) like GPT-4 have rapidly entered the B2B marketer’s toolkit, powering content creation, buyer intelligence analysis, and lead generation. Yet alongside
Introduction Artificial intelligence has stormed into B2B marketing and sales, promising to automate lead generation and solve all our pipeline challenges. From SaaS startups to
Executive Summary In today’s B2B SaaS and technology markets, especially for mid-sized and enterprise segments, the battle for customers is often won long before a
Executive Summary B2B SaaS and tech marketing are at a crossroads. For years, demand generation teams have chased “in-market” intent signals, hoping to intercept buyers
Solid B2B email subject lines can dramatically influence your email campaign success. Recent A/B testing studies (2024) show that small tweaks in subject wording can
Lead nurturing is crucial for enterprise software and SaaS providers to convert early-stage leads into qualified opportunities and ultimately closed deals. Recent A/B testing studies
LeadSpot specializes in total engagement demand generation for B2B logistics and supply chain tech companies, combining data-driven targeting, content marketing, and multi-channel outreach to consistently
Executive Summary Content syndication has become a cornerstone of B2B demand generation, and its importance continues to grow as we head into 2025. This guide
Gated content is a staple of B2B lead generation, and for good reason. Nearly 64% of B2B marketers rely on gated content to capture prospect
Email campaigns are only gaining in popularity over the past 18 months. Yet, while most teams focus on the technical setup, personalization hacks, or subject
Content as the Cornerstone of Demand Generation As the CEO of LeadSpot, I’ve seen first-hand how high-quality content can sustain B2B growth. In complex, technical,
In B2B marketing circles, it’s become fashionable to claim the Marketing Qualified Lead (MQL) is “dead.” Yet, in practice, the world’s largest enterprise tech brands
Tech Abounds, but Data Determines Success The lead generation landscape has changed a ton since mid-2023 with the rise of AI sales tools, automation platforms,
The New Market Challenge for B2B Marketers in EMEA B2B tech marketers across EMEA face a dual mandate: deliver immediate lead generation and establish long-term
Executive Summary Top-of-funnel B2B leads generated via gated content (analyst research, eBooks, comparison docs) require a delicate touch. Recent studies (2023–2025) show that an email-first
