By leveraging existing content to reach your target audience, you’re increasing brand visibility and enhancing your content’s ROI. Additionally, this strategy allows you to generate new leads while simultaneously building an internal, opt-in database, providing a valuable resource for future marketing initiatives.
What sets LeadSpot’s content syndication campaigns apart is our direct-to-ICP content promotion strategy, which guarantees your content reaches genuine, high-value prospects while avoiding rampant bot traffic and fraudulent content downloads. We further enhance this by leveraging 90 days of historical contact-level purchase intent signals to rank the ICP audience from most active to least, maximizing engagement with those most likely to convert. Additionally, we collect zero-party audience insights by incorporating custom qualifying questions that the client creates, ensuring the leads we deliver are precisely tailored to our clients’ needs.
Yes, content syndication is highly effective for ABM campaigns as it allows for highly targeted distribution of content to key roles across enterprise buying teams. Further, with personalization being so important to successful ABM campaigns, the zero-party insights we gather from every prospect are ideal to support deep personalization and differentiation.
We start with a minimum campaign of 30 days and $5,000 USD. Depending on the lead type, this will yield anywhere from 50-80 leads. **The best-performing and most consistent results come from a minimum 90-day campaign. We typically will see 6%-8% conversions in 90 days with standard nurture.
Google and LinkedIn leads typically yield 2% and 3% lead-to-opportunity conversions on average after 4-6 months. With standard nurture our leads convert on average 6%-8%, lead-to-opportunity, after 90 days.
Yes, content syndication leads are highly suitable for supporting SDR/BDR teams as they provide a steady stream of pre-qualified prospects who have downloaded at least one piece of content and answered four qualifying questions, leading to consistent and focused outreach efforts.
