The B2B intent data providers worth evaluating in 2026 sort into six groups by where their signal comes from: one publisher co-op (Bombora) that most of the others license, contact databases that bundle intent (ZoomInfo, Cognism, Apollo, Lusha), account-based platforms that build orchestration on top of it (6sense, Demandbase), review-site and technology-media sources (G2, TrustRadius, TechTarget, Foundry), website-visitor identification tools (Dealfront, Warmly, Common Room, and similar), and aggregators (Intentsify). The source decides what the signal can tell you and whether it names a person or only a company, which is why this comparison groups vendors that way instead of ranking them. It also records what each vendor publishes about price and contract, checked on their own sites on September 22, 2026. Only three of the fifteen publish a number. The two vendor-written lists on page one for this search rank their own products first; we buy intent data rather than sell it, so nobody here is ranked at all.
A note on where we stand: LeadSpot uses intent data as a targeting input for content syndication and display programs, and our guide to B2B intent data argues it’s overrated as a lead source. Nobody on this list paid to be here.
How to read the comparison
Two columns matter more than the vendor names. Data source tells you how the signal was collected: a consent-based publisher co-op reporting topic surges, an ad-exchange bidstream inferred back to companies by IP, a review site watching who compares products, your own website’s visitors, or a blend. Signal level tells you whether the output names a company or a person. Account-level intent is a targeting input; contact-level intent is something a rep can act on. The pillar guide covers the four source types and their limits in detail; the short version is that every provider’s score is only as good as the weakest source in its blend.
| Provider | Data source | Signal level | Published pricing (vendor site, Sep 22, 2026) | Published commitment |
|---|---|---|---|---|
| Bombora | Publisher co-op (5,000+ B2B sites) | Account | Not published; pricing page redirects to the co-op overview | Not published |
| ZoomInfo | Blended: proprietary crawl, bidstream-style signals, partner data, bundled with contact database | Account, with contacts from the database | Not published (pricing page blocks crawlers; quote-based) | Not published |
| Cognism | Bombora co-op intent bundled with Cognism’s contact data | Account intent plus contact records | Not published; pricing page is a contact-sales form | Not published |
| Apollo | Blended: proprietary database, engagement, website signals | Account and contact | Seat-based plans with a free tier are published; intent is bundled rather than priced separately | Monthly or annual self-serve |
| Lusha | Proprietary contact data plus intent signals | Contact | Credit-based plans; free plan of 40 credits a month published | Monthly or annual self-serve |
| 6sense | Blended: proprietary models, web activity, co-op signals, first-party data | Account, with predictive scoring | Not published (pricing page blocks crawlers); a free tier exists | Not published |
| Demandbase | Blended: third-party intent, account identification, advertising engagement | Account | Not published; pricing page is a contact-sales form | Not published |
| G2 Buyer Intent | Second-party: activity on G2 profiles, categories, and comparisons | Account | Not published; sold alongside a G2 seller relationship | Not published |
| TrustRadius Buyer Intent | Second-party: activity on TrustRadius reviews and comparisons | Account | Not published | Not published |
| TechTarget Priority Engine | Owned technology media: research activity across TechTarget’s publications | Account and contact | Not published | Not published |
| Foundry Intent (IDG) | Owned technology media: CIO, Computerworld, CSO, InfoWorld, Network World audiences | Account and contact, packaged with media programs | Not published | Not published |
| Dealfront / Leadfeeder | First-party: IP-to-company identification of your site visitors | Account | Published: Lite €0 (free forever); Discover from €79 a month billed annually; Activate from €369; Scale from €599 | Published: no commitment, 14-day free trial; Scale is annual only |
| Warmly | First-party website de-anonymization plus third-party intent and Bombora signals | Account and contact | Published: AI Web De-anonymization from $10,000 a year (or $4,875 a quarter); Inbound Chat $20,000; AI Inbound Autopilot $30,000; from 10,000 credits a month | Published: annual (30% saving) or quarterly |
| Common Room | Blended first-party: product, website, community, and social signals with enrichment | Account and contact | Published: Essential $2,500 a month, 5 seats, up to 100,000 contacts | Published: billed annually |
| Intentsify | Aggregator: multiple third-party intent feeds with activation | Account | Not published; pricing page returns a 404 | Not published |
Third-party price analyses put enterprise ABM platforms (6sense, Demandbase) at roughly $50,000 to $150,000 a year and contact-plus-intent databases (ZoomInfo, Cognism) at $15,000 to $60,000 a year. Those are reported ranges from published comparisons, and none of the vendors confirm them, so treat them as the scale of the conversation rather than a quote.
The providers, grouped by source
Publisher co-op: Bombora
Bombora runs the largest consent-based data cooperative in B2B, pooling content consumption across more than 5,000 participating sites and reporting weekly topic surges by company. Most of the vendors below that offer “third-party intent” are licensing Bombora’s feed, which makes it the closest thing the category has to a primary source. The signal is account-level and topic-level: it will tell you that a named company is reading unusually much about content syndication this week, and nothing about who at the company or whether the topic maps to your product. Sold direct on enterprise contracts with no published pricing.
Contact databases with intent bundled: ZoomInfo, Cognism, Apollo, Lusha
These four sell contact records first and intent second, which is the practical answer to Bombora’s limitation: the intent tells you which account, the database tells you who. ZoomInfo layers its own signals and partner data onto the largest US contact database, priced by seat and credits on a quote. Cognism bundles Bombora’s co-op feed with phone-verified contact data and a compliance-first posture for European selling; its pricing page is a contact form. Apollo is the self-serve option, with published seat-based plans and a free tier, though intent is a feature inside higher plans rather than a priced feed. Lusha is credit-based, with a published free plan of 40 credits a month, and intent signals attached to its contact platform. Where these differ most is the source behind the intent layer, so ask each one directly whether it’s co-op, bidstream, proprietary, or a blend.
Account-based platforms: 6sense and Demandbase
Both bundle intent with account identification, predictive scoring, advertising, and orchestration, and both sell to enterprise marketing teams with RevOps support. 6sense is known for its predictive account scoring and buying-stage models; it offers a free tier and doesn’t publish platform pricing. Demandbase leans toward account-based advertising and engagement analytics, also on unpublished enterprise contracts. For either, the intent feed is one input into a larger system, and the price reflects the system. Teams that only want the intent signal are usually better served lower down this list.
Review-site and technology-media sources: G2, TrustRadius, TechTarget, Foundry
Second-party intent comes from a site that owns an audience and sells what that audience does. G2 Buyer Intent and TrustRadius report which companies are viewing your profile, your category, your alternatives pages, and your competitors’ comparisons; the signal is late-stage and valuable, and it’s limited to software categories with review traffic. TechTarget’s Priority Engine and Foundry (the IDG titles: CIO, Computerworld, CSO, InfoWorld, Network World) sell research activity from their editorial audiences, often at contact level, and usually packaged with content and media programs. None publish pricing. If you sell technology to IT buyers, these overlap heavily with the audiences that content syndication vendors reach.
Website-visitor identification: Dealfront, Warmly, Common Room
The first-party group, and the only one where published pricing is normal. Dealfront (Leadfeeder) identifies the companies visiting your site by IP, with a free Lite tier and published plans from €79 a month billed annually, no commitment. Warmly combines website de-anonymization with third-party intent and publishes tiers from $10,000 a year. Common Room unifies product, website, community, and social signals into account and contact intelligence, published at $2,500 a month billed annually for its Essential tier. The signal here is the most trustworthy in the category because the visitor chose to come to you; the limit is that it only covers accounts that already found you.
Aggregators: Intentsify
Aggregators license several third-party feeds, de-duplicate them, score them, and add activation workflows so the surge becomes an ad audience or an outbound list. Intentsify is the best-known; its pricing page currently returns a 404, so treat it as quote-only. The pitch is breadth and orchestration; the question to ask is which feeds are underneath and how disagreements between them are resolved.
What the published pricing tells you
Three of fifteen vendors publish prices, and all three sit in the first-party group, where the product is software rather than a licensed data feed. Everything upstream of your own website is sold on a quote, which means the price you’ll pay for co-op or platform intent depends on seats, topics, volume, and contract length, and the best predictor of your number is another buyer’s. That’s also why the reported ranges above are wide. When a vendor won’t publish, the useful questions are: which source feeds the score, how often it refreshes, whether the signal names a person or only a company, how many topics the plan includes, and whether you can audit a sample of surging accounts against your CRM. A vendor with good answers to all five is worth a quote; one with vague answers is selling a dashboard.
How we’d choose, by situation
| If you need | Start with | Why |
|---|---|---|
| Topic-level account surges to feed targeting | Bombora, direct or via a database partner | The primary co-op source; everything else is a repackaging |
| Intent plus the people to call | ZoomInfo, Cognism, Apollo, or Lusha depending on region and budget | Contact resolution on top of the account signal |
| A full ABM system with orchestration | 6sense or Demandbase | Intent is one input; you’re buying the platform |
| Late-stage software buyers comparing you to rivals | G2 or TrustRadius Buyer Intent | Review-site activity is the most explicit intent available |
| IT buyers reading technology media | TechTarget Priority Engine or Foundry | Contact-level research signals from owned audiences |
| To know who’s on your site now, on a budget | Dealfront, then Warmly or Common Room as needs grow | Published pricing, no commitment, highest-trust signal |
Whichever you pick, our spend survey of 310 enterprise marketing leaders is a caution worth carrying into the evaluation: intent platforms are already the primary budget channel for 10.6% of teams, and “intent data and AI-driven targeting” is the most common planned increase at 31.0%, which means the accounts these tools surface are being surfaced to your competitors too. The value comes from what you do with the signal, which for us means using it to decide who receives content and verifying engagement by phone before sales acts.
Four red flags when buying intent data
- A vendor that won’t name its source. “Proprietary signals” with no explanation usually means bidstream, the noisiest of the four types and the most exposed to privacy rules.
- Account-level data sold as leads. A company name with a surge score is a targeting input. If the proposal calls it a lead, the qualification work is being pushed onto your SDRs.
- Topic lists that are too broad to mean anything. “Marketing automation” surges at thousands of companies a week; a plan that only allows broad topics produces volume without signal.
- No audit path. If you can’t sample surging accounts and check who they are, you can’t know the match rate, and IP-to-company matching decays as people work remotely.
B2B intent data providers FAQ
Which B2B intent data providers are the best?
It depends on the source you need. Bombora is the primary co-op source for topic surges; ZoomInfo, Cognism, Apollo, and Lusha bundle intent with the contacts to act on it; 6sense and Demandbase wrap it in an ABM platform; G2, TrustRadius, TechTarget, and Foundry sell second-party intent from their own audiences; Dealfront, Warmly, Common Room, and similar website tools identify who’s on your site. Most programs combine one third-party source for targeting with first-party signals for timing, and the best provider is the one whose source matches the decision you’re trying to make.
How much does B2B intent data cost?
Only the first-party website tools publish prices: Dealfront from €79 a month billed annually with a free tier, and Common Room from $2,500 a month billed annually. Warmly publishes tiers from $10,000 a year. Everything else is quote-based. Published third-party analyses report enterprise ABM platforms at roughly $50,000 to $150,000 a year and contact-plus-intent databases at $15,000 to $60,000, unconfirmed by the vendors. Budget for the activation work as well, since the feed alone produces nothing.
What’s the difference between Bombora and 6sense?
Bombora is a data source: a publisher co-op that reports topic surges by company and licenses that feed to other vendors. 6sense is a platform that combines its own models and partner signals with account identification, predictive scoring, advertising, and orchestration. Buying Bombora gets you the signal to plug into tools you already have; buying 6sense gets you a system, at a price that reflects the system.
Do you need a third-party provider, or is first-party intent enough?
First-party intent (your site visitors, downloads, product usage, email engagement) is the most trustworthy signal you’ll have, and for many mid-market teams it’s enough to prioritize sales follow-up. Third-party intent adds the accounts that haven’t found you yet, which is the 95% not in market, at the cost of noisier, account-level signals shared with every competitor. Start with first-party, add a third-party source when the goal is reaching new accounts rather than timing outreach to known ones.
If you’d rather see intent data applied as a filter on an opt-in content program, with phone verification before sales sees a name, book a call and we’ll show you how the targeting is built.