Every B2B market is highly competitive, and getting high-quality leads is critical to growth and revenue. While inbound strategies are popular, outbound lead generation is
In today’s super-competitive markets, effective and consistent lead generation is essential to success. B2B lead generation finds and attracts potential business customers. It turns them into
With over 1.35 million tech startups globally, the need for effective marketing strategies is naturally very important. Demand generation and lead generation are different, with
Savvy marketers are constantly searching for innovative ways to improve their brand’s presence and engage their target audience better. While strategies like influencer partnerships, social
Many tech orgs are struggling today, not with generating leads but with converting them. Each lead represents a potential new customer, while marketers aim to
Content syndication is a strategic outbound option to broaden your content’s reach and expand your audience. By sharing your content on industry-specific websites or platforms,
The surge in bot traffic and fraudulent online ad activities poses a major threat to businesses using Google Ads (everyone). The Bad Bot Report 2023
For tech growth and demand generation marketers, two strategies on their own are consistent and effective: content syndication and account-based marketing. But together? They form
Despite the widespread use of automated nurture campaigns and product-focused content, only a small fraction of B2B marketers deem their lead nurturing successful. This gap
In the final stage of the buyer’s journey the focus shifts to converting leads into customers. This critical phase requires a strategic approach to content
Engaging content is a must for nurturing leads and guiding them toward making a purchase decision. Middle of funnel content plays a vital role in
Creating compelling top of funnel content is an important skill for attracting potential customers and building brand awareness. By focusing on educating your audience rather
