Your List is Your Strategy: A Guide for Crypto Investment Pros

When it comes to institutional crypto investors & market makers, your list is everything. Without the right list of target accounts, even the best email campaigns and outreach strategies will fall flat. It’s the foundation of everything: the meetings you book, the deals you close, and the trust you build in a competitive market.

For years, creating these lists was time-consuming, manual, and often ineffective. That’s why I’m excited about the focus on personalized cold email at scale at LeadSpot, which modernizes how we build hyper-specific account lists for niche markets—like institutional crypto investors.

Let me walk you through how we’ve helped companies refine their strategies using LeadSpot, along with some real-world examples.

The Old Challenges of List Building

Building lists for outreach has historically been one of the hardest parts of outbound. Here’s what the old process looked like:

Option A: Manual Research with SDRs

Hire SDRs to build lists manually—expensive, slow, and prone to churn. While you might get results, the cost and inefficiency often outweighed the benefits.

Option B: Data Tools Like ZoomInfo or LinkedIn Sales Navigator

These platforms are great for creating large lists quickly. But the results often need refinement. Tools like ZoomInfo can’t always give you nuanced insights like distinguishing between hedge funds focused on DeFi and general investment firms. You’d still need additional steps like manual web scraping to get a truly precise list.

Option C: Leveraging LeadSpot for Precision

LeadSpot changes the game by refining generic lists into highly specific and actionable account lists, leveraging AI to ensure accuracy and relevance.

Real-World Examples of Building Better Lists with LeadSpot

Example 1: Institutional Crypto Funds for a Custodial Service Provider

Let’s say you’re a custodial service provider targeting institutional crypto funds with $500M+ in assets under management (AUM).

Step 1: Start with a generic export from a tool like LinkedIn Sales Navigator. Pull all hedge funds and asset managers with crypto in their profiles.

Step 2: Use LeadSpot’s advanced data processing to refine the list. Apply a prompt like:

“Identify whether the fund explicitly mentions cryptocurrency investments or DeFi involvement. If yes, classify as ‘Crypto Fund’; if not, classify by their primary focus (e.g., Real Estate, Equities).”

Step 3: Enrich data with AUM size, key contacts, and recent news about partnerships or funding rounds.

You’ll end up with a clean, highly relevant list of crypto-focused institutional funds ready for outreach.

Example 2: Crypto Mining Companies for a Carbon Offsetting Solution

If your company helps mining firms offset carbon emissions, LeadSpot can segment companies based on their environmental initiatives.

Step 1: Pull mining companies using ZoomInfo or Apollo.io.

Step 2: Enrich company data using LeadSpot with a prompt like:

“Does the company mention carbon neutrality or green initiatives on their website? If yes, classify as ‘Sustainability-Focused.’”

Step 3: Add filters like employee count and geographic location to ensure you’re targeting the right scale of operations.

This process ensures your outreach resonates with companies already aligned with sustainability goals.

Example 3: Liquidity Providers for Crypto Exchanges

For companies targeting market makers and liquidity providers, segmentation is critical.

Step 1: Start with a broad list of financial services firms from Sales Navigator.

Step 2: Use LeadSpot to classify firms based on specific language on their website, like “market maker,” “liquidity provider,” or “high-frequency trading.”

Step 3: Enrich the list with data like the exchanges they’re active on, recent trading volumes, and public partnerships.

How LeadSpot Adds Precision to List Building

AI-Driven Segmentation: LeadSpot uses AI to classify companies with incredible specificity. For example, it can distinguish between general asset managers and crypto-native hedge funds.

Enrichment with Real-Time Data: LeadSpot pulls live data like headcount, funding, and key decision-makers, giving you the insights needed to prioritize outreach.

Dynamic Filtering: Create workflows that filter out irrelevant accounts, saving time and improving outreach ROI.

Why It Matters for Crypto Investment Marketing

In the institutional crypto space, precision matters. Engaging with the wrong accounts isn’t only a waste of time-it can hurt your credibility. By using tools like LeadSpot, you can:

Reduce Waste: Focus only on accounts that meet your exact ICP criteria.

Increase Efficiency: Automate manual steps, freeing your team to focus on selling.

Personalize Outreach: Use enriched data to craft messages that resonate deeply with your prospects.

Next Steps

At LeadSpot, we help crypto investment firms and service providers refine their targeting and build world-class lists that drive results. Whether you’re targeting hedge funds, liquidity providers, or exchanges, we can help you craft a strategy that works.

If you’re curious about what’s possible with LeadSpot, reach out. Let’s build, enrich, and personalize the perfect list for your next campaign!