The Challenge
Tammi Larson, Director of Account-Based Marketing at Matterport, needed a partner that could deliver both volume and precision. Her team was tasked with sourcing leads that matched very specific filters across industries, geographies, job titles, and target accounts while ensuring that many were sales-ready, not just leads to nurture.
But lead vendors couldn’t keep up. Too many downloads lacked intent, and internal teams were forced to manually filter and follow up with prospects that were never truly in-market.
The LeadSpot Solution
Matterport partnered with LeadSpot to activate a custom, content-led lead generation engine built on:
- 150+ niche, industry-specific, opt-in syndication networks, reaching vertical buyers competitors couldn’t
- 90-day purchase intent scoring at the contact level, surfacing only those with recent relevant activity
- Custom pre-qualification questions, answered by every lead before delivery
- Human download verification, filtering out bots, consultants, and job seekers
- Direct CRM delivery via API, eliminating manual data entry and accelerating outreach
From real estate operators to construction project managers to hotel technology buyers, every lead matched Matterport’s exact ICP.
The Results
- $600,000 in new revenue in the first 6 months
- Consistent flow of both MQLs and HQLs to keep multiple campaigns fed
- Expansion into previously untapped regions and verticals
- CRM integration saved time and removed manual lead handling
- Improved lead quality with verified, opt-in, in-market buyers
Why It Worked
Matterport’s campaign worked because it wasn’t built on generic lists or vague personas. LeadSpot used data-backed targeting, industry-exclusive syndication sources, and a real qualification process to generate leads competitors weren’t seeing and delivered them when they were ready to engage.
This wasn’t “more leads.” It was the right leads at the right time.
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