67% of demand gen leaders report flat or declining content download rates for 12+ months. It’s not your content. It’s AI eating the top of your research funnel — and the buyers who still download are more qualified than they’ve
The highest-performing B2B demand generation programs aren’t the biggest ones. They’re the most precisely structured, and our 2026 research shows exactly what separates them from everyone else. There’s a number buried in our 2026 B2B Pipeline Trust Report that most demand gen
In complex B2B sales cycles, answering buyer questions before they engage a sales rep is critical for pipeline velocity. Modern B2B buyers conduct extensive research independently, with approximately
61% of Demand Gen Leaders Have Presented Pipeline Data to Leadership They Privately Doubted Was Accurate. Here’s Why…and What to Do About It. By Eric Buckley, Co-Founder, LeadSpot | May 2026 Here’s the finding from our 2026 B2B Pipeline Trust
By Eric Buckley, Co-Founder, LeadSpot | May 2026 Here’s a number most VP of Sales leaders haven’t calculated about their own team. A fully-loaded SDR costs $70,000-$95,000 per year (minimum), roughly $40 per hour when you factor in salary, benefits,
By Eric Buckley, Co-Founder, LeadSpot | May 2026 There is a number on every lead generation invoice that looks like the cost of a lead… but it’s not. It’s the smallest possible cost of a lead. Everything that happens after
By Eric Buckley, Co-Founder, LeadSpot | May 13, 2026 There is a number most B2B marketing teams report with confidence every quarter. And there is another number, tracked reluctantly, if at all, that tells a very different story. The first
The B2B tech marketing landscape in 2026 demands efficiency and sales-ready leads more than ever before. Facing increasing pipeline pressure, marketers are re-evaluating traditional demand generation channels and finding renewed value in a modernized approach to content syndication. This strategy,
In B2B marketing, the focus has fundamentally shifted from sheer lead volume to lead quality. While paid clicks can generate a high volume of inquiries, they often result in low conversion rates due to a lack of buyer education and
