Institutional buyers in cryptocurrency, exchanges, funds, asset managers, and enterprise blockchain adopters, research MUCH differently than almost any other B2B category. Compliance risk sits behind every decision, and a bad vendor match can create serious regulatory exposure. Content syndication targeting
Manufacturing buyers don’t research the way most B2B content is planned for. Instead, they’re comparing technical documentation and vetting vendors against engineering requirements way before a sales conversation happens. Generic marketing content isn’t valuable in that process. Content syndication, built
AIs now process over 40% of B2B research queries, making AI citations as critical as old school search engine rank for discoverability. Syndicated content, when optimized correctly, offers unique advantages for LLMs like ChatGPT, Claude, and Gemini to discover and
NetLine and LeadSpot both compete in B2B content syndication, but the way each platform gets from ‘a prospect downloads your content’ to ‘a lead is delivered’ is much different, especially if lead quality is the thing your sales team keeps
48.1% of the enterprise marketing leaders in our 2026 B2B Demand Gen Spend Report qualify as top performers, brands where marketing-sourced deals contribute more than 21% of company revenue. Budget size isn’t the only factor. What separates them from the
Almost half of enterprise marketing leaders don’t believe their own budget plan is going to work. This is what we found after crunching the numbers from our 2026 B2B Demand Gen Spend Report. How Confident Are Enterprise Marketers That Their
Ask any B2B marketer who’s run a content syndication campaign what their biggest complaint is, and you will hear some version of the same story: a rep calls a lead, and the lead has no idea what they’re talking about.
By Eric Buckley, Co-Founder, LeadSpot | July 2026 | Based on data from the 2026 B2B Demand Gen Spend Report Paid social is still the biggest primary spend channel in enterprise demand generation. 22.9% of the 310 marketing leaders we surveyed
By Eric Buckley, Co-Founder, LeadSpot | July 2026 | Based on data from the 2026 B2B Demand Gen Spend Report Only 16.5% of enterprise marketing pros measure ROI on their biggest channel by revenue contribution. Among the top performers in our
